AVAILABLE

Ante Kristo

Product Design
& Strategy

hello@antekristo.com

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Building
Visions.

"The success of a digital product lies in the ideal balance of KPI's, function, and design."

Curated projects

2014-2023

The football club

2020 - 2023

CEO & Founder

BizDev + Product strategy + Growth + Funraising + Marketing & Sales + Creative Direction

Led the vision and launch of a groundbreaking blockchain-based football product as Founder & CEO, overseeing a 30+ member team, and managing business development, strategy, design, branding, marketing, sales, and fundraising.

The football club

2020 - 2023

CEO & Founder

BizDev + Product strategy + Growth + Funraising + Marketing & Sales + Creative Direction

Led the vision and launch of a groundbreaking blockchain-based football product as Founder & CEO, overseeing a 30+ member team, and managing business development, strategy, design, branding, marketing, sales, and fundraising.

BMW

2019 - 2020

Design director

DesignOps+ Design system + Design direction + consulting + UX/UI + Leadership

Streamlined BMW's digital product design across platforms, developed a new design language, implemented DesignOps and a Design System for enduring consistency and efficiency, and led a team of 30+ designers.

BMW

2019 - 2020

Design director

DesignOps+ Design system + Design direction + consulting + UX/UI + Leadership

Streamlined BMW's digital product design across platforms, developed a new design language, implemented DesignOps and a Design System for enduring consistency and efficiency, and led a team of 30+ designers.

Carl Zeiss

2018-2019

Design director

DesignOps+ Design system + Design direction + consulting + UX/UI + Leadership

Crafting a cohesive design language for a range of products and platforms, integrating DesignOps and a Design System to ensure lasting consistency and efficiency across multiple teams and units. The designs were recognized with awards, underscoring their excellence and impact.

Carl Zeiss

2018-2019

Design director

DesignOps+ Design system + Design direction + consulting + UX/UI + Leadership

Crafting a cohesive design language for a range of products and platforms, integrating DesignOps and a Design System to ensure lasting consistency and efficiency across multiple teams and units. The designs were recognized with awards, underscoring their excellence and impact.

N-robotics

2023 - Today

Design Director

Design direction + Branding + Visual design + UX/UI

At nrobotic, a successful AI-robotics startup, a new brand and product design are being created to establish new industry standards.

N-robotics

2023 - Today

Design Director

Design direction + Branding + Visual design + UX/UI

At nrobotic, a successful AI-robotics startup, a new brand and product design are being created to establish new industry standards.

Holidu

2017-2018

Design Director UX/UI

Product design + Branding + UX/UI + Leadership

At Holidu, a rapidly growing travel startup, the product design department was established, a new brand was created, the product was redesigned, and data-driven design was introduced, leading to a significant improvement in conversion rates.

Holidu

2017-2018

Design Director UX/UI

Product design + Branding + UX/UI + Leadership

At Holidu, a rapidly growing travel startup, the product design department was established, a new brand was created, the product was redesigned, and data-driven design was introduced, leading to a significant improvement in conversion rates.

Kickbase

2012 - 2020

CEO & Foudner

BizDev + Product strategy + Growth + Funraising + Marketing & Sales + Creative Direction

Launched the world's first fantasy football game powered by real-time data, attracting 300k monthly active users. Established as one of Germany's leading sport brands. Managed and nurtured a skilled team of over 10 employees.

Kickbase

2012 - 2020

CEO & Foudner

BizDev + Product strategy + Growth + Funraising + Marketing & Sales + Creative Direction

Launched the world's first fantasy football game powered by real-time data, attracting 300k monthly active users. Established as one of Germany's leading sport brands. Managed and nurtured a skilled team of over 10 employees.

COBE

2012 - 2017

CEO & Foudner

BizDev + UX/UI + Design Strategy - UXi - Sales - Design Direction - Creative Direction - Vision

In 2012, I co-founded Germany's pioneering UX/UI agency alongside Anatol Korel, Felix van de Sand, and Daniel Wagner, capitalizing on the iPhone's impact to meet the surging demand for UX/UI. Leveraging our expertise in digital product design and marketing, we specialized in providing UX design and strategic guidance, helping firms like Vodafone, Bosch, BMW, MunichRe, and UniCredit craft successful digital products. Our hallmark was "UXi - UX Identity," a groundbreaking approach that fused UX with company and brand values, delivering engaging and memorable user experiences. This approach quickly garnered success, establishing us as industry leaders.

COBE

2012 - 2017

CEO & Foudner

BizDev + UX/UI + Design Strategy - UXi - Sales - Design Direction - Creative Direction - Vision

In 2012, I co-founded Germany's pioneering UX/UI agency alongside Anatol Korel, Felix van de Sand, and Daniel Wagner, capitalizing on the iPhone's impact to meet the surging demand for UX/UI. Leveraging our expertise in digital product design and marketing, we specialized in providing UX design and strategic guidance, helping firms like Vodafone, Bosch, BMW, MunichRe, and UniCredit craft successful digital products. Our hallmark was "UXi - UX Identity," a groundbreaking approach that fused UX with company and brand values, delivering engaging and memorable user experiences. This approach quickly garnered success, establishing us as industry leaders.

Keller Sports & X

2019

Design director

Creative Direction + Porduct design + Branding

For Keller Sports and Keller X, branding and a new product design language were developed, resulting in awards and an enhanced conversion rate.

Keller Sports & X

2019

Design director

Creative Direction + Porduct design + Branding

For Keller Sports and Keller X, branding and a new product design language were developed, resulting in awards and an enhanced conversion rate.

UniCredit

2014

Design director

UX/UI

For UniCredit, a new design language was developed for their app. Despite significant technical constraints, the app was optimized in both usability and visuals, dramatically boosting the app store rating from 1.5 to 4.5 stars.

UniCredit

2014

Design director

UX/UI

For UniCredit, a new design language was developed for their app. Despite significant technical constraints, the app was optimized in both usability and visuals, dramatically boosting the app store rating from 1.5 to 4.5 stars.

Porsche

2014

Design Director

Design direction + Visual Design + UX/UI

At designaffairs, I developed the new design language and interaction for the multimedia system of Porsche. The first series was released in the Porsche Panamera.

Porsche

2014

Design Director

Design direction + Visual Design + UX/UI

At designaffairs, I developed the new design language and interaction for the multimedia system of Porsche. The first series was released in the Porsche Panamera.

Ford

2019

Design director

Design direction + Visual Design + UX/UI

At IconIncar, the design language for the digital cockpit and multimedia system was crafted for Ford's first electric car.

Ford

2019

Design director

Design direction + Visual Design + UX/UI

At IconIncar, the design language for the digital cockpit and multimedia system was crafted for Ford's first electric car.

Hyundai

2014

Design director

Design direction + Visual Design + UX/UI

Back in 2014 at designaffairs, I designed the UI and UX for the first production-ready digital cockpit in history.

Hyundai

2014

Design director

Design direction + Visual Design + UX/UI

Back in 2014 at designaffairs, I designed the UI and UX for the first production-ready digital cockpit in history.

Experience

In more than 20 years I was building impactful digital products, created designs that have set new standards, orchestrating design departments & operations for corporations and start-ups, founded several companies and shaped modern working cultures. Along the way, I’ve encountered my fair share of setbacks, but each one has been an invaluable learning experience.

Siemens Healthineers

Design Director + Product designer

2023 - Today

Freelance

Active

N-Robotics

Product designer

2023

Freelance

The football CLub

CEO & Co-Founder

2020 - 2023

BMW

Design Director + Product designer

2019 - 2020

Freelance

Carl zeiss

Design Director + Product designer

2018 - 2019

Freelance

Payback

Senior UX/UI

2019

Freelance

Datev

Design Strategy Consultant

2019

Freelance

Holidu

Director UX/UI & Brand

2017 - 2018

Freelance

Kickbase

CEO & Founder

2012 - 2020

COBE

CEO & Founder

2012 - 2017

Designaffairs

Design Director

2010 - 2012

MCCANN Erickson

Senior Art Director

2005 - 2010

Expertise

Armed with a highly creative and entrepreneurial spirit, the ability to envision possibilities and transform them into realities is my biggest strenght. In the capacity of a founder, I move strategically, identify challenges

and provide game changing solutions. My methodology treads a delicate balance between perfection and pragmatism; striving for the highest standards on one hand, while efficiently moving forward on the other.

KEY STRENGHTS

Visionary driven
Entreprenurial minded
Intrinsically motivated
Structured & systemized
Highly empathetic
Pragmatism

OperationAl

Design Direction
Product Design
Design System
Visual Design
UX Design
Interaction Design
Branding
Motion
Prototyping

Management

Design Operations
Product Management
Team Development
People Management
Steakholder Management
Performance Management
Hiring

COnsulting

Product Development
Product Vision
Product & Design Strategy
Innovation
Business Development
Business Models
Product Strategy
Growth Hacking

Industries

Automotive
Medical
Travel
E-commerce
Finance
Food & Beverage
Start-ups
Sports
Web3 / Blockchain

Platforms

Mobile
Web
Desktop
HMI

What you get…

Product experience that drive business growth

Remarkable design identity

Remarkable design identity

Strategic product development approach

Strategic product development approach

Efficient Design Systems

Efficient Design Systems

Future proof product vision & design

Streamlined DesignOps

Streamlined DesignOps

Lastly…

A special mention goes out to my brothers supporting me unconditionally along the way: Josip Kristo, Dominik Martin, Smail Smajkic and Adi Sadija.

hello@antekristo.com

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©ANTE KRISTO 2024

©ANTE KRISTO 2024