Ante Kristo

Strategic
Product Design
& Design Direction

"The success of a digital product lies in the ideal balance of KPI's, functionality, and design."

"The success of a digital product lies in the ideal balance of KPI's, function, and design."

Experience

In more than 20 years I was building impactful digital products, created designs that have set new standards, orchestrating design departments & operations for corporations and start-ups, founded several companies and shaped modern working cultures. Along the way, I’ve encountered my fair share of setbacks, but each one has been an invaluable learning experience.

Siemens Healthineers

Design Director + Product designer

2023

Freelance

Active

Siemens Healthineers

Design Director + Product designer

2023

Freelance

Active

N-Robotics

Product designer

2023

Freelance

Active

N-Robotics

Product designer

2023

Freelance

Active

The football CLub

CEO & Co-Founder

2020 - 2023

BMW

Design Director + Product designer

2019 - 2020

Freelance

Carl zeiss

Design Director + Product designer

2018 - 2019

Freelance

Payback

Senior UX/UI

2019

Freelance

Datev

Design Strategy Consultant

2019

Freelance

Holidu

Director UX/UI & Brand

2017 - 2018

Freelance

Kickbase

CEO & Founder

2012 - 2020

COBE

CEO & Founder

2012 - 2017

Designaffairs

Design Director

2010 - 2012

MCCANN Erickson

Senior Art Director

2005 - 2010

Expertise

Armed with a highly creative and entrepreneurial spirit, the ability to envision possibilities and transform them into realities is my biggest strenght. In the capacity of a founder, I move strategically, identify challenges

and provide game changing solutions. My methodology treads a delicate balance between perfection and pragmatism; striving for the highest standards on one hand, while efficiently moving forward on the other.

KEY STRENGHTS

Visionary driven
Entreprenurial minded
Intrinsically motivated
Structured & systemized
Highly empathetic
Pragmatism

OperationAl

Design Direction
Product Design
Design System
Visual Design
UX Design
Interaction Design
Branding
Motion
Prototyping

Management

Design Operations
Product Management
Team Development
People Management
Steakholder Management
Performance Management
Hiring

COnsulting

Product Development
Product Vision
Product & Design Strategy
Innovation
Business Development
Business Models
Product Strategy
Growth Hacking

Industries

Automotive
Medical
Travel
E-commerce
Finance
Food & Beverage
Start-ups
Sports
Web3 / Blockchain

Platforms

Mobile
Web
Desktop
HMI

What you get…

Product experience that drive business growth

Remarkable design identity

Remarkable design identity

Strategic product development approach

Strategic product development approach

Efficient Design Systems

Efficient Design Systems

Future proof product vision & design

Streamlined DesignOps

Streamlined DesignOps

Lastly…

A special mention goes out to my brothers supporting me unconditionally along the way: Josip Kristo, Dominik Martin, Smail Smajkic and Adi Sadija.

I DO NOT USE SOCIAL MEDIA. FOCUS.
Well, Linked-In.

I DON'T USE SOCIAL MEDIA. FOCUS. Well, Linked-In.

©ANTE KRISTO 2024

©ANTE KRISTO 2024